Board Director · Advisor
A CMO in the boardroom.
Boards are asking harder questions about brand, customer trust, and AI. Jeanniey has answered them from the operating seat for thirty years.
Day-one value
What she brings on day one
- Consumer and retail brand turnaround
- Retail media and commerce media
- Brand reputation and customer trust
- Marketing performance and team design
- AI's effect on how customers find and choose brands
- Public company experienceNASDAQ: FLNT
- Founder who built and sold a companyEmail Experience Council, acquired by the DMA in 2006
- Nonprofit governanceMarketing EDGE board, 2018 to 2022
Experience
Board and advisory experience
| Role | Organization | Years |
|---|---|---|
| Advisor | CMO Whisperer Group | 2026 to present |
| Advisory Board Member | Fluent Inc. (NASDAQ: FLNT) | April to August 2026 (joined full time as CMO) |
| Advisor | Lead | ROLFS Global Institute, powered by L'Oréal | Current |
| Board Member | Marketing EDGE (the DMA's education foundation, formerly the Direct Marketing Educational Foundation) | 2018 to 2022 |
| Advisor | Internet Marketing Association (IMA) | 2015 to present |
| Advisor | Email Experience Council (a DMA division) | 2006 to 2011 |
| Chairman | Email Experience Council, after its sale to the Direct Marketing Association | 2006 |
| Founder, Owner and CEO | Email Experience Council | Until 2006 (acquired by the DMA) |
Board bio
Jeanniey Walden
Jeanniey Walden is a Chief Marketing Officer and founder who built and sold the Email Experience Council to the Direct Marketing Association, led marketing at Rite Aid, Barnes & Noble, and JCPenney, and brings more than a decade of board and advisory service to consumer, retail, and media companies.
As CMO of Rite Aid and Thrifty Ice Cream, she led the brand turnaround that supported the company's emergence from bankruptcy and launched its retail media network, where non-endemic advertising became one of the biggest drivers of growth and traffic. Today she is Chief Marketing Officer of Fluent Inc. (NASDAQ: FLNT), where she first served on the Advisory Board.
She served on the board of Marketing EDGE from 2018 to 2022 and advises the Internet Marketing Association and CMO Whisperer Group. In the boardroom, she focuses on brand trust, customer growth, and how AI is changing the way customers choose.
For board and advisory conversations
- Board director seats
- Advisory boards
- Nominating committee and search firm introductions
Questions nominating committees ask
Board FAQ
What board and advisory experience does Jeanniey Walden have?
Jeanniey Walden served on the board of Marketing EDGE, the Direct Marketing Association's education foundation, from 2018 to 2022, and on the Fluent Inc. advisory board in 2026 before joining as Chief Marketing Officer. She advises the Internet Marketing Association and CMO Whisperer Group, and she founded the Email Experience Council, serving as its chairman after selling it to the Direct Marketing Association in 2006.
What does a CMO bring to a board?
A CMO brings firsthand judgment on the questions boards now face about brand, customer trust, and AI. Jeanniey Walden has run marketing for brands including Rite Aid, Barnes & Noble, and JCPenney, led a brand turnaround through a bankruptcy emergence, and launched a retail media network, so she has owned these risks from the operating seat.
Does Jeanniey Walden have public company experience?
Yes. Jeanniey Walden is Chief Marketing Officer of Fluent Inc., which trades on NASDAQ under FLNT, and served on its advisory board before joining full time.
What industries does Jeanniey Walden focus on for board roles?
Jeanniey Walden focuses on consumer, retail, commerce media, and media companies, especially brands where customer trust, retail media, and AI-driven discovery shape growth.
For board and advisory conversations
Nominating committees and search firm partners: share the company, the seat, and the timeline. You will hear back within two business days.
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