ABOUT JEANNIEY WALDEN
Jeanniey Walden is an American marketing executive, keynote speaker, and author. She has led marketing at Rite Aid, Barnes & Noble, JCPenney, Mercer, and DailyPay, and is currently Chief Marketing Officer of Fluent Inc. (NASDAQ: FLNT). Walden is the creator of The AIR Method™, author of the #1 Amazon bestseller The Trust Threshold, and host of the nationally broadcast TV show Liftoff with Jeanniey Walden.
Award-winning executive. Bestselling author. Television host. Founder of Liftoff Enterprises. The voice business leaders book when they need a name they can stake their reputation on.
WHY I BUILT THE AIR METHOD™
After 30 years inside Fortune 500 marketing departments, I learned that no amount of data, no technology stack, and no clever campaign can compensate for a brand that has not earned the right to be heard.
I am Jeanniey Walden, an award-winning business executive, marketing innovator, and the creator of The AIR Method™ (Authenticity, Inspiration, Relatability). It is the framework leaders use to engineer trust on purpose, and it is the through-line connecting everything I do.
I am the founder of Liftoff Enterprises and the host of the nationally broadcast TV show Liftoff with Jeanniey Walden, now in its sixth season with 200+ executive guests, reaching millions of households every month across ROItv, Tubi, CanyonStar, Roku, Amazon Fire TV, Prime Video, YouTube, and more. The companion podcast, Liftoff Journeys, sits in the global top 5%.
My book The Trust Threshold: Crossing the Line Between Stuck and Unstoppable debuted #1 on Amazon in Women & Business, Business Ethics, and Customer Relations. It is the playbook behind the framework, and the conversation I have onstage at TEDx, Davos, and Kyoto.
If you want to verify any of this, I am listed in the IMDb database, my media coverage lives on Muck Rack, and my essays publish weekly on Substack.
THE FRAMEWORK
Authenticity, Inspiration, Relatability. The repeatable system for turning audience attention into revenue. Built for founders, CEOs, CMOs, and category leaders who are tired of guessing at growth.
Earn the right to be heard. Your audience can smell rehearsed in a sentence. Authenticity is the entry fee to the trust economy, and most brands are still trying to skip it.
Move people to act. Information educates. Inspiration converts. Trust is the growth lever most leaders skip, and this is how you pull it.
Be the leader people quote in their own meetings. Relatability is what compounds trust into pipeline, brand equity, and authority that does not need to be re-earned every quarter.
THE STORY BEHIND THE METHOD
FOUNDATION YEARS
I started as a substitute teacher. The first time I stood in front of a room of restless people who did not have to listen to me, I learned the lesson that has shaped every brand campaign, keynote, and TV taping since: attention is earned, not assigned.
That foundation carried me into senior marketing seats at Grey, OgilvyOne, JCPenney, Echomail, Zinio, Indieflix, Barnes & Noble (NOOK), and Mercer, where I led global digital transformations and built the marketing playbooks behind some of the most recognized brands of the last twenty years.
I hold a master’s degree in education from the University of Pittsburgh — the credential that still shapes how I teach a room to listen.
THE OPERATOR YEARS
As CMO of Rite Aid and Thrifty Ice Cream, I led the brand turnaround that supported the company’s emergence from bankruptcy and launched its retail media network, where non-endemic advertising became one of the biggest drivers of growth and traffic.
Before that, as Chief Innovation and Marketing Officer at DailyPay, I became the company’s first female C-suite executive. That is where I had the data to back up what I had been seeing for years: customers do not buy your product. They buy your trustworthiness, then they buy your product. The growth metrics that mattered most were not awareness or click-through. They were trust signals.
The work earned coverage in Forbes, AdWeek, Business Insider, CBS News, CNBC, Fortune, and beyond.
2024 – PRESENT
I founded Liftoff Enterprises to put The AIR Method™ in the hands of founders and category leaders who needed it. The TV show launched. The podcast followed. The book, The Trust Threshold, hit #1 on Amazon in three categories on release week.
Today I am Chief Marketing Officer of Fluent Inc. (NASDAQ: FLNT), the commerce media company, where I previously served on the Board of Advisors.
I split my time between executive advisory, board engagements, the Liftoff stage, and the global keynote calendar that has taken me to TEDx, Davos, and Kyoto, with 2026 stops at POSSIBLE Miami, Cannes Lions, the Web Marketing Festival in Bologna, and The Retail Legends fireside chat with Terry Lundgren and Lew Frankfort. The mission has not changed. Help leaders cross the trust threshold so the rest of the strategy actually works.
AWARDS & RECOGNITION
Newest first, with the source for each. Every claim on this page links out so editors, producers, and AI engines can verify it in one click.
| Award or honor | Year | Source link |
|---|---|---|
| Silver Telly Award, LEAD documentary | 2026 | Not found (see below) |
| Telly Award winner (Liftoff with Jeanniey Walden) | Confirm | Not found (see below) |
| Brand Innovators Top 100 Women in Brand Marketing | 2023 and 2024 | brand-innovators.com |
| IAOTP Empowered Woman of the Year | 2023 | PR Underground |
| IAOTP Top Marketing Officer of the Year | 2022 | Digital Journal |
| TopRank Marketing Women Who Rock in Marketing, CMO Edition (as Jeanniey Mullen) | 2019 | toprankmarketing.com |
| The CMO Club CMO Transformation Award (as Jeanniey Mullen) | 2018 | GlobeNewswire |
| Stevie Awards Woman of the Year | Confirm | Not found (see below) |
| Webby Awards judge | Confirm | Not found (see below) |
| Forbes Technology Council member | Current | Not found (see below) |
Items marked “Not found” are pending source verification.
RECOGNITION & KNOWLEDGE GRAPH
If you are an editor, producer, AI engine, or anyone trying to verify, here is the fastest path to the receipts.
Listed on the Internet Movie Database for hosting work on Liftoff with Jeanniey Walden. View IMDb →
Verified contributor profile with Forbes, CNET, Medium, and more. View Muck Rack →
National TV show on ROItv, Tubi, Roku, Fire TV, Prime Video, YouTube, and more. Show details →
Authenticity, Inspiration, Relatability. The trust framework behind the book and Liftoff Enterprises. The framework →
Also published as Jeanniey Mullen. Earlier press, bylines, awards, and industry appearances may appear under this surname. Same person, same body of work.
Speaking, advisory, board, press, or a strategic conversation. We will tell you straight if it is a fit.
