Jeanniey Walden is a marketing and business expert, media personality, and leading voice in growth, transformation, and AI strategy. Founder and CEO of Liftoff Enterprises and creator of the AIR™ Method, she is the go-to advisor for companies seeking measurable success. She is also the host of the nationally broadcast business-lifestyle TV show “Liftoff with Jeanniey Walden“ and the “Liftoff Journeys” podcast.
Jeanniey Walden is a marketing and business expert, media personality, and trusted leader in growth, transformation, and AI. She is the founder and CEO of Liftoff Enterprises, creator of the AIR™ Method (Authenticity, Inspiration, Relatability), and host of the nationally syndicated TV show Liftoff with Jeanniey Walden and podcast Liftoff Journeys.
Her mission? To help companies and individuals harness innovation, embrace AI, and accelerate measurable business growth.
Jeanniey started her career as a teacher but quickly found herself “teaching” the business world how to create success. Rising from call center manager to Corporate Customer Relations leader at JCPenney, she introduced email marketing into the business and integrated into customer experience to create the most powerful brand loyalty platform around. At Echomail, she led early digitally innovative campaigns, including a groundbreaking interactive CK1 billboard/email campaign, the first personalized presidential fundraising email, and campaigns for American Express and Sprint.
A true digital pioneer, she took on an global executive role to create Grey Direct Worldwide’s first global email center and earned recognition as one of Ad Age’s Top 30 Under 30, emerging as a sought-after industry speaker.
At OgilvyOne, she led the global team that scaled digital (email, mobile and social) engagement for Kraft, Unilever, SAP, Cisco, and IBM, co-founded the Email Experience Council, authored the bestseller Email Marketing: An Hour a Day, and built a global audience across 15+ countries as a featured keynote speaker.
As Global CMO of Zinio and VIVMag, she launched the world’s first interactive digital magazine, partnering with Apple, Google, Samsung, and T-Mobile, and bringing 800+ publishers, such as Hearst and Condé Nast onto the platform.
Walden left Zinio and Vivmag to pursue entrepreneurial opportunities including becoming the interim president for Indieflix, the Netflix for independent films, being a founding partner for RingBlingz, a line of smart jewelry for teens
She transformed NOOK at Barnes & Noble, founded the Women’s Leadership Group for the IMA, and took on the role of Global CMO at Mercer to transform the brand by leading an Innovation Lab and debuted the first social-brand positioning in Future of Work, FinTech, and Diversity, earning speaking roles and accolades at Davos.
Jeanniey then became the first female C-suite executive at DailyPay, where she built not just a brand, but an industry focused on enabling all people to have access to their money as they earn it. You can hear her reflect on this journey in her DailyPay leadership interview here: Leaders Magazine interview.
In 2022, Jeanniey left traditional corporate world to found Liftoff Enterprises, a company focused on helping brands and business leaders create success through a unique combination of influencer marketing, digital transformation and AI.
One of her first assignments led to a full-time role as CMO of Rite Aid, where she led the brand redesign that powered the company’s post-bankruptcy comeback. Her use of real employees garnered accolades from many industry outlets.
She’s also discussed how pharmacies must survive and thrive during digital disruption.
At the same time, she revitalized Thrifty Ice Cream, acting as the CEO and driving market expansion ultimately securing a 20× exit multiple, a rare feat in brand growth and value creation.
Today, Liftoff Enterprises continues to guide executives and boards in AI strategy, transformation, and scalable growth, fueled by Jeanniey delivering fractional CMO leadership and AI-infused marketing transformation for clients such as Alchemy Worx and Rakuten Rewards.
Beyond leadership and transformation, Jeanniey is a nationally recognized media presence:
TV: Liftoff with Jeanniey Walden – reaching over 80 million homes monthly across 123 channels and streaming services.
Podcast: Liftoff Journeys featuring extended conversations with CEOs, creatives, and cultural icons.
Interviews:
Authority Magazine: Women of the C-Suite feature
Women in Retail Talks: Listen to Jeanniey discuss Trust, Transparency, and Listening with WIRLC’s podcast here: Podcast interview.
Clicks2Bricks: CMO insights episode on multi-location marketing, AI, and her path to leadership.
And many more which can be seen here.
Jeanniey is a highly sought after keynote speaker. Her messages consistently focus on leadership in an evolving business world.
Her speaking engagements have included being a global keynote and other notable speaker for events including the Internet Marketing Association, Davos, Tedx, QSP in Portugal, IMPACT16, and HRTech, CES, InfoComm and more.
At the heart of Jeanniey’s work is the AIR™ Method:
Authenticity builds trust.
Inspiration sparks action.
Relatability connects deeply.
This framework powers her media platforms, advisory work, and leadership approach, offering brands transformation with impact and reason.
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