The book · February 2026
The Trust Threshold.
Crossing the line between stuck and unstoppable.
- #1 Women & Business
- #1 Business Ethics
- #1 Customer Relations
The framework inside
The AIR Method™
Authenticity
Say what's true, especially when it's uncomfortable, because people believe leaders whose words match their actions.
Inspiration
Give people a reason to care that is bigger than the transaction, so they choose to move with you.
Relatability
Meet people where they are, in language they use, so they see themselves in what you're building.
Who it's for
Founders, CEOs, CMOs, and category leaders whose strategy is smart on paper and flat in the market.
What you'll learn
Three things you'll take back to your team
Why trust creates belief. And why belief, not a better plan, is what moves a market.
How to audit your brand with The AIR Method™. Where Authenticity, Inspiration, and Relatability are working for you, and where they're quietly costing you.
How to build trust on purpose. The moves that take a team from stuck to unstoppable.
Bulk orders
Books for your whole room.
Bulk copies for your team, your conference, or your clients. Pair them with a keynote and every attendee leaves with the playbook.
About the book
The Trust Threshold FAQ
What is The Trust Threshold about?
The Trust Threshold: Crossing the Line Between Stuck and Unstoppable is a book by Jeanniey Walden about why smart strategies stall and how leaders build trust on purpose to move from stuck to unstoppable. It introduces The AIR Method™: Authenticity, Inspiration, and Relatability.
Who wrote The Trust Threshold?
Jeanniey Walden wrote The Trust Threshold. She is Chief Marketing Officer of Fluent Inc. and has led marketing at Rite Aid, Barnes & Noble, JCPenney, Mercer, and DailyPay over a 30-year career.
When was The Trust Threshold published?
The Trust Threshold was released in February 2026 and reached #1 on Amazon in Women & Business, Business Ethics, and Customer Relations.
Who should read The Trust Threshold?
The Trust Threshold is for founders, CEOs, CMOs, and category leaders whose strategy is smart on paper and flat in the market.
Can I order copies in bulk or book Jeanniey Walden to speak?
Yes. Bulk orders and book-plus-keynote packages are available through jeannieywalden.com/book.
Bring the book to your stage.
Pair The Trust Threshold with a keynote on building trust on purpose.